About
NAAVA is the newest sustainable fashion brand that’s redefining ethical apparel through authentic craftsmanship and conscious design. By sourcing premium fabrics directly from Assam’s traditional weavers and completing production in Mumbai, NAAVA creates a supply chain that honours heritage while embracing modernity.
INDUSTRY
Sustainable fashion
SCOPE
- Strategic brand development and visual identity
- Product-focused content creation
- Digital marketing and advertising
- Brand engagement and growth strategy
CHALLENGES
- Establishing premium brand perception and customer trust in saturated fashion markets with established competitors.
- Building brand equity and recognition without the marketing budgets of established fashion houses.
- Coordinating simultaneous content creation across social media, website banners, collection shoots and campaign materials.
- Ensuring brand consistency while adapting creative concepts for different platforms and touchpoints.
- Balancing continuous content needs with seasonal collection launch deadlines and website refresh schedules.
- Managing overlapping creative workflows without compromising quality or missing market timing.
- Creating compelling narratives that elevate product appeal regardless of individual garment limitations.
- Transforming varying product quality into consistent premium brand presentation across all touchpoints.
SOLUTION
Authentic craft meets modern appeal
Combined cutting-edge AI visuals with authentic sustainability narratives to establish premium brand positioning in the competitive fashion market.
Produced ASMR flat-lay videos and professional photography that made sustainable fashion feel luxurious and accessible to target demographics.
Designed comprehensive visual campaigns and optimised Meta ad creatives that effectively communicated NAAVA's Assam-to-Mumbai craftsmanship story.
Built cohesive brand presence across social media, website banners, and collection launches while driving measurable engagement and conversions.
Captured the complete craftsmanship journey from traditional Assam weavers to modern Mumbai production, establishing the premium aesthetic needed to compete with established fashion brands.
Cultivating progress
IDENTITY
The BharatRohan content strategy merges technological innovation with agricultural heritage. Our storytelling approach builds trust through authentic farmer testimonials while the visual identity ensures consistency across rural outreach, digital platforms, and high-stakes investor presentations.
