About
INK stands as India’s most influential platform for exchanging cutting-edge ideas across science, technology, community, and culture. Founded as an idea accelerator that takes up impact and purpose-driven programs, INK catalyses the journey of innovators to the next level. Through INK Talks, INK Women, INK Fellow programs, and under the visionary leadership of Lakshmi Pratury, INK has become the stage where India’s most transformative minds share ideas that shape the future.
INDUSTRY
Thought Leadership, Global Conferences , Social Impact & Innovation
SCOPE
- Multi-platform event production and coverage
- Strategic event collateral curation and design
- Pre-production planning & location reconnaissance
- Live event documentation & post-production
- Social media strategy & execution
- Newsletter design & email marketing campaigns
- Sales presentation development and marketing
- Video content production & packaging
- Publication design (Booklets, pamphlets, cover art)
CHALLENGES
- Coordinating content production across four interconnected platforms while maintaining distinct brand identities and messaging strategies.
- Managing complex content workflows from live events to packaged digital assets across INK Talks, INK Women, INK Fellow, and Lakshmi Pratury's personal brand.
- Translating complex thought leadership discussions into engaging social media content that preserves intellectual depth while achieving viral reach.
- Making global expert insights accessible to diverse audiences without diluting the gravitas of serious intellectual discourse.
- Executing creative work within strict visual identity guidelines and approval processes while maintaining creative excellence.
- Adapting innovative design concepts and campaigns to meet exacting brand standards for book covers, event materials, and digital assets.
- Converting real-time speaking events into lasting digital content that continues driving thought leadership impact beyond the live experience.
- Creating compelling video packages and promotional materials that capture the essence of celebrity and expert discussions.
SOLUTION
Transforming ideas into global movement
Executed end-to-end event coverage and video production for all INK events, creating professional documentation that preserves the essence of global thought leadership discussions.
Transformed complex intellectual content into viral social media assets for Lakshmi Pratury's personal brand while maintaining the gravitas of serious discourse.
Designed and distributed strategic email campaigns and newsletters that effectively communicate INK's mission and drive engagement across their global network.
Created compelling video packages for celebrity and expert discussions, utilising innovative design approaches to maximise reach and intellectual impact.
Developed comprehensive visual identity materials including book covers and event collaterals that align with INK's strict brand standards and premium positioning.
Maintained consistent creative excellence across all four platforms (INK Talks, INK Women, INK Fellow, Lakshmi Pratury) while preserving each entity's unique brand positioning and messaging strategy.
Cultivating progress
IDENTITY
The BharatRohan content strategy merges technological innovation with agricultural heritage. Our storytelling approach builds trust through authentic farmer testimonials while the visual identity ensures consistency across rural outreach, digital platforms, and high-stakes investor presentations.
