About
BharatRohan is revolutionising rural India’s agricultural landscape with cutting-edge drone technology that makes sustainable farming practices accessible to every farmer. As an agri-tech pioneer, they’re not just improving crop yields but securing India’s food future while empowering farming communities with technology-driven solutions that boost both quality and efficiency.
INDUSTRY
Agriculture Technology, Rural Innovation
SCOPE
- Social media strategy and management
- Video production
- Collateral design
- Brand communication
- Performance optimisation
CHALLENGES
- Overcoming deep-rooted skepticism towards modern technology among conservative rural farming communities.
- Building trust with farmers who have relied on traditional methods for generations.
- Crafting messages that appeal to tech-savvy investors while remaining accessible to rural farmers.
- Balancing sophisticated business language with simple, practical farming benefits.
- Converting advanced drone capabilities into clear, actionable farming advantages.
- Demonstrating immediate ROI without overwhelming users with technical jargon.
- Navigating limited internet connectivity and digital literacy in remote farming areas.
- Ensuring drone technology remains practical despite infrastructure constraints in rural India.
SOLUTION
Stories that bridge innovation and tradition
Produced authentic farmer testimonial videos highlighting real crop improvements and income increases
Developed dual-track content strategy delivering investor-grade market analysis alongside farmer-friendly educational materials
Created visual demonstrations showing drone technology in action with measurable before-and-after farming results
Built comprehensive social media presence combining sustainability education with practical implementation showcases
Designed investor collaterals emphasising market scalability while preserving genuine farmer success narratives
Cultivating progress
IDENTITY
The BharatRohan content strategy merges technological innovation with agricultural heritage. Our storytelling approach builds trust through authentic farmer testimonials while the visual identity ensures consistency across rural outreach, digital platforms, and high-stakes investor presentations.
