About
PVR INOX stands as India’s largest cinema chain, transforming how millions experience entertainment across the nation. As the undisputed leader in premium cinema experiences, PVR INOX operates hundreds of screens nationwide, setting industry standards for movie exhibition and audience engagement.
INDUSTRY
Entertainment, Movie Exhibition, Hospitality & QSR
SCOPE
- Social media strategy and management
- Multi-platform creative ad production (Meta, Google, Digital display)
- Film marketing and promotional campaign development
- Live event coverage and public relations content
- Celebrity content production and post-production
- Loyalty program creative strategy and packaging
- Business development deck and ROI consulting
- Media sales communication and newsletter distribution
- Email marketing automation and campaign optimisation
- Motion graphics and interactive content development
CHALLENGES
- Movies change weekly, requiring constant creative refresh and rapid turnaround capabilities.
- Quick execution with zero compromise on quality across all marketing collaterals.
- Balancing fresh, engaging content for every release while maintaining PVR’s brand identity.
- Preventing brand dilution when co-promoting with studios and production houses.
- Operating across multiple cities, languages, and customer segments with varying preferences.
- Delivering hyper-localised communication while maintaining unified national brand voice.
- Managing entertainment, F&B, retail and lifestyle messaging within cohesive campaigns .
- Navigating multiple business domains with strategic sensitivity and audience relevance.
- Zero margin for error during major film releases with peak brand visibility.
- Managing tight deadlines while coordinating complex stakeholder relationships and production house dependencies.
SOLUTION
The creative engine behind India's movie experience
Became an end-to-end creative partner for PVR INOX, architecting a holistic content ecosystem across platforms.
Executed strategy-driven content planning and curation for daily social media posts across multiple formats - static, carousels, motion graphic-led animations, edited and packaged videos, GIFs, and event coverage, ensuring high engagement and a consistent brand voice.
Designed high-impact promotional campaigns for tentpole films, generating a significant volume of strategic content beyond standard promotional practices, amplifying audience engagement and maximising pre-release buzz.
Developed 200+ high-converting sales decks that transformed cinema touchpoints into tangible revenue streams.
Conceptualised and executed strategically designed loyalty programs, enhancing audience retention and repeat engagement.
Revolutionised digital presence through innovative, data-driven email campaigns, achieving industry-leading open and engagement rates.
Cultivating progress
IDENTITY
The BharatRohan content strategy merges technological innovation with agricultural heritage. Our storytelling approach builds trust through authentic farmer testimonials while the visual identity ensures consistency across rural outreach, digital platforms, and high-stakes investor presentations.
