CHIRAG
About
Since 1986, CHIRAG has been at the forefront of empowering rural communities across the Central Himalayas through sustainable, locally-driven initiatives. Operating across five Himalayan states, this pioneering non-profit combines traditional knowledge with modern science to address environmental and socio-economic challenges. With measurable impact, CHIRAG has become a catalyst for lasting change, directly benefiting over 300,000 people while actualising 15 of the 17 UN SDGs.
INDUSTRY
Non-Profit, Rural Development & Environmental Conservation
SCOPE
- Brand strategy and positioning development
- Investor communication materials
- Community engagement collateral
- Organisational marketing assets
CHALLENGES
- Understanding how to modernise a 40-year-old grassroots organisation's brand identity without losing its authentic community connection.
- Transitioning from traditional NGO positioning to investment-ready social enterprise that appeals to impact investors and VCs.
- Translating decades of community-level work into scalable business model language that resonates with institutional funders.
- Creating compelling investment narratives around environmental restoration and rural development.
- Identifying and packaging CHIRAG's metrics into investor-friendly formats while maintaining authenticity.
- Building visual proof points that demonstrate ROI and scalability potential in traditionally grant-dependent sectors.
- Developing unified brand messaging that works for village communities, government stakeholders, and sophisticated impact investors simultaneously.
- Creating materials that showcase both grassroots credibility and institutional-grade professionalism for funding conversations.
SOLUTION
Community stories that inspire action
Created comprehensive brochures showcasing CHIRAG's four-decade journey through compelling narratives and clear impact metrics.
Designed program-specific posters highlighting tangible community benefits like spring restoration, forest regeneration, and livelihood creation.
Developed accessible communication collaterals that translate complex environmental science into relatable community transformation stories.
Built visual identity for outreach campaigns that honour traditional Himalayan culture while communicating modern scientific approaches.
Produced materials enabling CHIRAG to effectively communicate their holistic approach to sustainable development across diverse stakeholder groups.
Cultivating progress
IDENTITY
The BharatRohan content strategy merges technological innovation with agricultural heritage. Our storytelling approach builds trust through authentic farmer testimonials while the visual identity ensures consistency across rural outreach, digital platforms, and high-stakes investor presentations.
